Social Images Tools

Images increase sharing activities.

1. PhotoPin – however, the last time I tried to use it my antivirus detected a threat having found the ‘Blackhole Kit’ which according to my antivirus software is ranked third in the world at the moment for malware. Use with caution till the problem is solved.

2. Awesome screen shot – take a screen shot of any page or any part of, annotate it, point to lines and text with arrows, lines or circle it etc.

3. Compress PNB – compresses large images

  • Large images slow down websites – speed matters in the online world
  • Compresses images into PNG-8 format with transparency support and full browser compatibility
  • Compress PNG does the job quickly BMP, ICO, GIF and JPG files

4. Curate.com

  • make screenshot “clips” and formatted quotes from web content
  • post on select social networks: Facebook, Twitter and Pinterest
  • Clips link back to the original source
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Google plus

Google plus is on the rise.

Tools to handle Google+

1. Two Circle Management tools:

Shared circles is a collaboration tool that allows you to group up to a max of 5000 people in meaningful categories eg common interests

a. CircleCount – Chrome Extension and Website

  • Best tool to find shared circles
  • Enables you to view detailed statistics about your ranking within Google+ community
  • Enables you to view stats about interaction on your posts

b. Circloscope – this has both free and paid versions

  • Allows you to uncircle inactive users
  • Allows you to uncircle those that don’t circle you back
  • Analysis of your circle/followers
  • Filter and sort by identity
  • Add people to your circles
  • Export circles in csv format

2. Social sharing tools – not as easy on Google+ as on other social media platforms

a. Replies and More – Chrome extension

  • it adds “Reply” and “Reply To Author” buttons to Google+ comments
  • it adds a dropdown next to Share with additional sharing options

b. DoShare – Chrome extension

  • Works for personal Google+ profiles
  • Works for Google+ pages
  • Creat a post, schedule it and automatically sends it.
  • Supports sharing to circles
  • Supports hashtag auto-complete
  • Supports multiple Google logins

c. Friends+Me

  • reposts your Google+ posts (profile or page) to Facebook (profile or page), Twitter and/or LinkedIn networks
  • works across all devices

Social Media Tools

Collection of Social Media tools that are being used, experiemented with or are taking SM by storm.

Dropbox

A file management tool with the ability to share photos, albums, videos and document previews. These files are stored in a single file and can be viewed on computers, mobile phone applications. Dropbox offers cloud storage, file synchronization and client software.

Vinepeek – a reel of newly uploaded videos with a 6 sec time limit. There is no moderation of these videos.

Dribbbleis show and tell for designers. It is a place to help each other, job position. A social network with a lot of resources.

Instagram – a fast, beautiful and fun way to share your life with friends and family through photos and videos. (Junior level under 21 are interested in Instagram – they think twitter is deep)

Pheed – is a free social multimedia platform that enables users to create, inspire and share text, photos, videos, audio tracks, voice-notes and live broadcasts. Similar to twitter but can upload photos, videos, broadcasts. Has a paid version – people can only join if they paid and can a bit of monetary gain like a radio show. Can link to twitter. Available for Iphone but check if available for android.

SEO tools

Collection of Helpful SEO tools

1. Screaming frog – spiders websites’ links, images, CSS, script and apps from an SEO perspective. Allows you to quickly analyse, audit and review a site from an onsite SEO perspective

See screaming frog blog post on how to use it.

2. Web Developer – Firefox plugin

3. User Agent Switcher – Firefox plugin

4. SEOquake toolbar – checking page rank

5. Google Chrome tools:

6. Yahoo plugins – works in basically everything except IE

7. Less for Mac or for Windows -free application you can download to compress your CSS files

8. Google Compiler closure website

Screaming Frog crawls

What to look for when using screaming Frog

1. Crawl the site

2. Save the crawl – save in .seospider file format

3.  Check page levels – pages too deep won’t be crawled. In screaming frog levels 4 upward give a record of pages that are too deep. The results will show page levels and page url. You can then decide how to go about linking to these deep pages through new blog articles or content links. Be sure the reference links are valid and relevant.

4. Check crawl errors – googleweb master will give you crawl errors but are often out of date or only part results. A fresh crawl with screaming frog may give you a different result list of 400 errors.

Getting crawl errors with Screaming frog:

  1. Click on “Response Codes”
  2. Select “Client Error 4xx” from the filter drop down menu
  3. Export as CSV

5. Find and fix long descriptions

Meta tags and meta descriptions have a fixed length. Screaming frog allows you to check the lengths for any problems, it also allow searching of data.

Producing a new title with the correct length

  1. Click on over to “Page Titles” in the top menu.
  2. Select “Over 70 Characters” from the menu.
  3. Export as CSV
  4. Create a new column for your new title a column for new length.
  5. Add this simple formula to the “new length” column; =LEN(E3)
  6. Select the formula cell
  7. Hover over the bottom right corner of the formula cell and wait for the cursor to change.
  8. Drag the square down the entire column

Do this for “descriptions” too.

  1. Click on descriptions menu in screaming frog
  2. Select over 156 characters
  3. Make a new description column and a new length column
  4. Add =LEN(E2) to new length column to count the length of your description

6.  Look at indexation settings

  1. to check your indexation settings click on “meta and canonical” menu
  2. You are looking for:
    • Missing canonical tags
    • Incorrect Canonical tags (pointing to a different page etc)
    • Pages that should be indexed but have a “noindex” tag on them.
    • Pages that should NOT be indexed but have no meta tag or have “index”.

7. Find all pages with HTML

word press plug in http://wordpress.org/extend/plugins/cross-linker/ which can help you always internally link and cross link your posts.

Google Analytics

Everything to aid understanding Google analytics

Google Analytics blog

50 Resources for getting the most out of Google Analytics

Intro

Get the most out of your reports

What basic information Google Analytics can give to a marketer

Google Analytics 101

5 Ways to help improve your Google Analytics set up

Mid level

Advanced Google Analytics: What It Tells Marketers

Understanding Google Analytics Multi Channel Funnels

SEO Content Analysis Using Google Analytics

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Advanced

Advanced Google Analytics – Tips and Tricks

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Web Analytics Segmentation: Do Or Die, There Is No Try!

SEM Terminology

CTR – click-through rate

Number of clicks made on your paid ad and number of impression eg. if you have 100 impressions and only 5 people click on it then your CTR is 5%. As you increase the relevance of the keywords in the heading and in the adtext to be relevant to the user then this CTR will go up.

CPA – cost per action

A type of advertising where payment is made based on the action the user performs (eg. purchasing, signing up etc) in relation to a particular ad. This is a common affiliate program model.

CPC – cost per click 

Sometimes this is also referred to as Pay per Click (PPC). The advertiser pays a set price for each time the advert is clicked on. Most text ads displayed by search engines will be billed under the CPC model.

CPM – cost per thousand

This model charges a set fee based on every 1000 ad impressions regardless of whether the user viewing the ad clicks on it or not. An example of this model are banner ads.

Quality Score

Search engines such as google give your ads a quality score. This quality score is based on the keyword click-through rate, the relevance of your ad text, keywords and landing page, as well as, several other factors. The higher your score rating the lower your bidding rate to get those ads seen.

Don’t just put rubbish there to get traffic or your quality score will be reduced and your bidding costs will go up. The search engines will penalize you.

Keywords

Long tail keywords: a keyword phrase that usually consist 3 – 6 words. These keywords are very specific and very targeted. They will not reach a wide audience, but their aim is to reach those users looking for this specific item, product or service eg: ‘italian night course london’.

Short tail keywords: keywords that are more generic and reach a wider audience. Usually these keywords will match a user request who is looking for information but may not have a specific idea of what they want eg ‘night course’.