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UX design

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Rules of UX design:

1. Everything a designer does affects the user’s experience.

2. Adding something or leaving it out needs to fit with the intended message – a positive user experience

3. Everything: colour, type, capitalization, placement, additions, subtraction is part of communication

4. Ask: does this element support or contradict what I am trying to communicate

What makes the user experience?

1. Everything your user interacts with makes up their user experience: brand, website, call centre, advertisements, company, social media etc

2. All aspects of interaction needs to be flawless: the software, the copy-writing, the graphics, layout, flows, physical experiences

3. All touch points are part of the user experience



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