User experience designers have to be objective
- The solution to a problem is not about ‘me’, the solution is about those who are experiencing the ‘pain’
- As designers and critques we have to get out of our own head and into the heads of the intended audience
Part of the job description:
- flow diagrams
- card sorts
- content strategy documents
The most important role: being involved in the day to day feedback loop of your user’s experience
- Ask about your feedback channels: support emails, call-center requests, twitter mentions
- Do regular surveys
- Do regular user testing
- Demand data
Deliverables are not divorced from delivery!
Experience is not captured in the deliverables but by talking to the end users about their interaction with the finished product.