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UX design Role

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User experience designers have to be objective

  • The solution to a problem is not about ‘me’, the solution is about those who are experiencing the ‘pain’
  • As designers and critques we have to get out of our own head and into the heads of the intended audience


Part of the job description:

  • Wireframes
  • flow diagrams
  • personas
  • card sorts
  • content strategy documents

The most important role:  being involved in the day to day feedback loop of your user’s experience

  • Ask about your feedback channels: support emails, call-center requests, twitter mentions
  • Do regular surveys
  • Do regular user testing
  • Investigate
  • Demand data

Deliverables are not divorced from delivery!

Experience is not captured in the deliverables but by talking to the end users about their interaction with the finished product.


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